Going native: Prospects of native advertising development in the ASEAN and BRICS countries

Native advertising is the most effective tool to deal with refusal of Internet users perceive messages that determine its originality and novelty. The purpose study analyze prospects development these markets their current status, marketing research companies. result shows ASEAN countries similar economies like Kazakhstan are characterized by a hardly predictable but rather big domestic market, which expected become as BRICS market in next 10 years, well get ahead it. biggest changes noted China, where native has won an extra 30% total digital for last 5 years. lowest growth rate Brazil, India South Africa (12.92%, 17.53% 17.96% online respectively). Prospects further based on possibility using results analysis regional features media other comparative aspect, taking into account system criteria: socio-political situation, cultural traditions, economics, education, media.